How to Create Interesting Content?

authorVitalii Anufriiev
September 3rd, 2023

Table of contents

It is all about the content in digital marketing and social media marketing. Whether you are hosting a personal blog, writing for a company’s website, or working on a whole digital marketing strategy – the content is king. 

Of course, everyone knows that it needs to be relevant, informative, and helpful. But before all of that, it has to be interesting. No one will read and share a boring article even if it is well-researched. No one gets motivated to buy something if a product description is plain. 

Interesting content is what drives sales, attracts a loyal audience, and helps to build a self-brandHow to create interesting content? Well, that’s exactly what I want to discuss today. 

How to Create Interesting Content
How to Create Interesting Content?

It is All About Perspective when you try to create interesting content

One might say that some topics are just generally not that exciting to write about. How do you create interesting content that is engaging and about armchairs? Well, the secret in perspective you take on the matter. Or even simpler – the question you want to answer in an article. 

For instance:

  • When was the first armchair invented? 
  • What are the most extraordinary-looking armchairs in the world? 
  • What makes some armchairs comfortable and others not? 

This is just an example of how to create interesting content starting from the intent. Even if you are writing a post or an article on a topic you consider plain, try to approach it from a new perspective.

How to Find the Right Questions for Interesting Content?

Here is an issue – everyone has a tunnel vision of some sort, especially when it comes to the subjects you know well. That’s why many entrepreneurs just hire a content writing service, which has massive benefits. But if you want to master it yourself, here are several tips on looking for the right questions:

☑ Search at Quora questions regarding the topic – what are people asking about? What gaps in knowledge do they have? 

☑ Analyze search stats for this topic or LTK with one of many tools (for example, Answer the Public). Pay attention to related searches. Maybe an interesting content idea is hiding there. 

☑ Another tip on creating interesting content is to think of the topic as if you had heard of it for the first time. Write down all questions and ideas that come to mind. There is no time to judge and edit; here is where editing tools can help. It should be a brainstorming practice. 

☑ Remember to ask «what,» « when,» « why,» « who,» and « how.»

Do market research on the things people look for, the things that are overdone, and things that are not done yet. Create a content piece according to your target audience and their interests. 

☑️ Narrow the Focus Down

There is one common mistake many people make in the article writing field. They want to fit as much information as they can in 3,000 words. Yes, a text should give practical tips and advice but do not overload it and try to fit everything in. 

Focus on one question for a post. Create a content piece that fully answers it. And if you have more ideas, just hold them to the next one. Also, some knowledge about copyright will be super useful.

☑️ Use Unique Voice 

Some might think that perfecting a personal writing style is important only for self-branding. But having a distinct voice is essential for any type of business or individual that wants to create interesting content.

Why? Well, nothing is truly new and rarely unique. People can probably find the same information elsewhere. So why should they come to your blog? Well, for your take and your personality. 

How to create interesting content that shows you behind the lines? It is not as simple as it seems and might take a while. Just be honest and open, and give your opinions. Also, write closer to the way you talk. 

And do not forget about humor – that is the advice any professional content writing service will give you. Try to have a lightweight, rather casual, or humorous approach when it is appropriate, such as product description that requires a lot of research and quite soft content that would be easy to understand. 

How to create interesting content if you do not know how to joke? Well, you can always add funny pictures of gifs to the post, and they’ll do everything for you. 

☑️ Tell a Story in Your Content

Storytelling is a great way to make any text more engaging. People love stories, we all do. That’s one of the oldest ways of sharing information. So try to create content in a storytelling manner. Interesting content can be some time taken from sources such as articles or blogs.

☑ Think of some of your personal stories on the subject or maybe something your friends experienced; 

☑ Decide on the main topic and how you want to unveil it; 

☑ Choose to tell it chronologically or not; 

☑ Paint a picture; make sure to use metaphors, figurative language, and description adjectives; 

☑ Do not overload it with characters and plot twists; 

☑ Highlight the conclusion or the lesson learned.

It can be a part of your style and make your writing stand out. 

Interesting content also needs to be trustworthy. Do your research and find relevant sources to link. It is a kind of standard practice now. And now, Wikipedia isn’t the most credible source out there. 

When you need statistics and facts, check official governmental boards and their websites. Or simply add “.org” to your Google search. 

How to create interesting content with credibility? Add a little bit of spice to it. Do not stop at official stats or something plain. Look for interesting facts, humorous takes and research, and unexpected data. 

Interesting content means something is surprising or exciting. Try to find a credible source that is also original. 

☑️ Use Multiple Mediums

Another perfect way to diversify your writing is by using various mediums. It is not only how to create interesting content but also how to present it. Even White Paper requires multiple Mediums The majority of people are visual learners. So if you deal with lots of data and stats, adding graphs and pictures is a great idea.

Using high-quality photographs and visuals is a must nowadays. But there are many ways to take a unique approach, like creating digital art, highlighting quotations with pictures, or incorporating videos.

Create a content piece incorporating multiple mediums to make it entertaining and comprehensive.

☑️ Do Not Forget About Formatting 

This is rather a technical detail, yet it significantly impacts content’s performance in search engines. And it also can grasp attention or turn the audience away from the post. An experienced employee of a content writing service will always tell you that layout is essential to keep readers’ attention.

If the page looks like a bulk of text with no stops or lists, it is just intimidating. The majority of people do not look

for dissertations. Create a standard outline with the headings and subheadings you use. When working on a post, use it as a plan.

Add lists, tables, and paragraphs. Use different registers or italics to highlight important words. Make it easy to read and easy to follow.

Even if you collect interesting content for your YouTube blog, etc., you might use a video editor to ensure your content is formatted correctly. Formatting is important, and you should try to remember this step. 🤓

When creating interesting content, one crucial aspect that should never be overlooked is formatting. How your content is presented on the page plays a significant role in capturing and retaining your audience’s attention. A skilled content writer knows that the layout and formatting of an article can greatly impact its performance in search engines and its readability for readers. It’s not just about the words you write but how they are visually presented.

The Impact of Formatting on Content Performance and Readability

If your content appears as a dense wall of text with no breaks or visual elements, it can be intimidating for readers to navigate through. Most people need more time or patience to sift through long, uninterrupted paragraphs. That’s why creating a well-structured outline with clear headings and subheadings is essential. Using headings and subheadings as a roadmap for your content, you can guide your readers through the article and help them find the information they seek.

In addition to headings, consider incorporating other formatting elements such as lists, tables, and paragraphs to enhance readability. These elements break up the text, making it easier for readers to scan and comprehend. Highlighting important words or phrases with different registers or italics can also draw attention to key points within your content. Using these formatting techniques, you can create a visually appealing, reader-friendly, engaging, informative article.

Remember, formatting is not just about aesthetics but is also vital in search engine optimization. Proper formatting helps search engines understand the structure and relevance of your content, improving its chances of ranking higher in search results. So, whether you’re writing for a blog, website, or any other digital platform, remember the power of formatting in making your content captivating and easily digestible for your audience.

The Role of Content Writing in Captivating Your Target Audience

In today’s digital age, content writing is vital in engaging and captivating your target audience. Whether you’re creating web pages, blog posts, social media content, or video scripts, the quality of your written material determines how effectively you can communicate your message and connect with your readers. Effective content writing requires writing skills, an understanding of NLP (Natural Language Processing), and knowledge of the subject matter.

To create interesting content, understand your target audience and their preferences. Conduct keyword research to identify relevant and trending topics in your niche. By incorporating these keywords strategically throughout your content, you can enhance its visibility on search engines and attract organic traffic. Consider the different content formats that resonate with your audience, such as long-form articles, infographics, or video content. Variety in content types helps you cater to the diverse preferences of your readers and keeps them engaged.
One of the crucial aspects of content writing is maintaining a consistent and authentic brand voice. This voice should align with your brand’s values and reflect your brand’s personality. Establishing a distinct style guide ensures that all your content adheres to your brand’s tone and messaging. This consistency across different platforms and channels builds brand authority and helps your audience recognize and connect with your brand.

Enhancing Content Quality with Effective

Formatting and structure are crucial in creating high-quality content that captivates your readers. Long paragraphs and bulky text can be overwhelming and discourage readers from engaging with your content. Instead, break your content into shorter paragraphs and utilize subheadings to improve readability. Short, concise paragraphs make it easier for readers to skim through your content and find the necessary information. Subheadings act as signposts, guiding your readers through the different sections of your article and helping them navigate to the specific topics they’re interested in.

In addition to paragraphs and subheadings, incorporate other formatting elements to enhance the visual appeal of your content. Use bullet points or numbered lists to present information in a digestible and organized manner. This makes it easier for readers to comprehend complex concepts and key takeaways. Furthermore, use bold or italics to emphasize important words or phrases, highlighting crucial points within your content.

While formatting is important, content structure is equally vital. Start with a captivating introduction that hooks your readers and sets the tone for the rest of the article. In the body of your content, provide valuable information, insights, and solutions to address the needs of your audience. Use clear transitions between paragraphs to ensure a smooth flow of ideas and keep your readers engaged. Finally, conclude your content with a concise summary or call-to-action that encourages your readers to take the next step, whether subscribing to your newsletter, leaving a comment, or purchasing.

The Art of Storytelling and Creating Engaging and Memorable Content

One of the most powerful techniques for creating exciting content is storytelling. Human beings are inherently drawn to stories, and weaving narratives into your content can captivate your audience and leave a lasting impact. Compelling storytelling involves bringing your content to life through relatable characters, vivid descriptions, and compelling narratives.
To create engaging stories, identify the central message or theme you want to convey. Then, develop relatable characters or use real-life examples that resonate with your audience. You can establish an emotional connection with your readers by grounding your content in personal experiences or case studies. Craft a narrative arc that takes your audience on a journey, delving into the challenges, conflicts, and resolutions related to the topic. This helps to create suspense and maintain your readers’ interest.

Incorporating storytelling techniques into your content allows you to showcase your expertise and provide valuable insights. You establish credibility and build trust with your audience by sharing personal anecdotes, illustrating success stories, or presenting real-world examples. Additionally, storytelling adds a human touch to your content, making it more relatable and memorable.

When crafting your stories, pay attention to the narrative structure. Begin with a captivating opening that hooks your readers and sets the stage for the story. Introduce the main characters or the problem you aim to address, highlighting the significance and relevance of the topic. As you progress, build tension and create anticipation by describing the obstacles, challenges, or conflicts the characters face or within the situation. This keeps your audience engaged and eager to discover the resolution.

To make your stories more powerful, appeal to the senses by incorporating vivid descriptions. Use sensory language to paint a picture in the minds of your readers, allowing them to visualize and immerse themselves in the story. Additionally, utilize dialogue to bring your characters to life and create an interactive experience for your readers.

Remember to maintain a balance between storytelling and delivering valuable information. While stories are captivating, ensure they serve a purpose and contribute to the overall message of your content. Weave in key insights, actionable tips, or thought-provoking ideas within the narrative to provide a well-rounded and informative piece of content.

The Power of NLP in Content Writing

Content writing requires diverse skills, including proficiency in NLP and the ability to create various content formats. To create interesting and engaging content, it is essential to understand the role of search engines and incorporate effective keyword research. By strategically using keywords such as “content writing,” “NLP,” and “search engines,” you can optimize your content for higher visibility in search engine results pages.
Formatting and structuring your content effectively, using subheadings, bullet points, and paragraphs, enhances readability and improves search engine optimization. It allows search engine algorithms to comprehend the structure and relevance of your content, increasing its chances of ranking higher in search results.

Moreover, storytelling techniques are crucial in capturing and retaining your audience’s attention. By incorporating narratives and storytelling elements into your content, you can create a strong emotional connection with your readers and showcase your expertise. This helps build brand authority and establishes trust with your target audience.

To become a successful content writer, it is essential to continuously develop your writing skills and stay updated with the latest industry trends. Whether creating web content, blog posts, or social media content, understanding your target audience and tailoring your writing style to their preferences is key. You can effectively engage and convert readers into loyal customers by utilizing your creativity, mastering SEO techniques, and adapting to different content formats.

Interesting content requires a combination of writing skills, NLP knowledge, and keyword optimization. By incorporating storytelling techniques, structuring your content effectively, and staying abreast of industry trends, you can create compelling and engaging content that captivates your audience and drives results for your brand or business.

 

How to Create Interesting Content
Well, now you know more than the average content writer. Well done and good luck with your writing.

In Summary 

I hope these tips on how to create interesting content are going to be helpful. Remember that any topic can be exciting with a new perspective or surprising approach. And no subject should be given in a plain and boring way. Search for what your audience is interested in, find unusual or fascinating stats, and make it work. Let your unique writing style shine through.

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    author

    Vitalii Anufriiev

    CEO and Co-founder at Writing Metier OÜ