Building a Self-Brand to Help Your Business
Self-brand or a personal brand is a lot like a corporate brand. It is all about what you represent and how you show your skills, expertise, and values. It is built on who you are and what you are concentrating on as a person and a businessman.
Although the conversation about this topic is relatively new, it is hard to overestimate the importance of it. Building a strong personal brand is crucial for any business, whether you are an independent entrepreneur or a corporate worker. It is going to take some planning, business writing, and communicating, but the result is worth it.
Reasons to Build a Personal Brand
So why is it so important? First of all, it is what makes you different from the competition. Whatever your industry is, there are probably many other professionals in there. They can be even more experienced or knowledgeable than you. But they can never be you, meaning the person you are.
Working on self-branding helps to establish a new level of connection with the audience. Here are the main reasons why anyone taking their career seriously should work on it:
- It helps to communicate the original story to customers and create a unique value for them. It is not a secret that people buy things or follow individuals based on shared values and personal preferences. Just look at all the influencers out there. Self-branding is the core of their success – people follow them because they share particular interests, values, passion. And also because they like this person in particular. The same principle applies whether you are working in business writing, the travel industry, or create original products. It is a lot about personality.
- It helps to create a trustful relationship with the audience. We trust people we know. It is as simple as that. Take bloggers as an example. They simply wouldn’t be as successful without a personal brand. After all, the majority of information can be found elsewhere online. Readers come to get this information from this person because they know them and trust them. Of course, know in terms of parasocial relationships.
- It helps to decrease the gap between reputation and the brand. In a way, it is an option to control the narrative. Reputation is what other people see you, and self-brand is how you want to be seen. By taking active steps in self-branding, you can manage the narrative to the more authentic one.
- It works as a halo effect in the long run. If you are running a business writing service, you need to have a strong personal brand that shows your expertise. At the same time, people that know or heard about your brand can come for your services because of it.
All in all, this trend is extremely popular right now. Even huge companies try to create more personalized brand personas. Look at Wendy’s Twitter account, for example. It is almost as if it wasn’t run by a marketing team of a whole corporation.
How to Establish a Personal Brand
Now let’s talk about tips on building a personal brand. If you are working in a corporate environment, it is as essential as being an entrepreneur. The only big difference is that your self-brand will have to somewhat align with the company you work for. After all, you are also representing the business you are employed at.
All other steps are the same for any type of business, industry, or activity.
Find Your Passion
The first thing to do is, of course, to identify your brand for yourself. It means answering honestly to several important questions, namely:
- What am I passionate about?
- What am I good at?
- How do I want to make a change in the world?
- What qualities have other people praised me for?
- What project can I work on for days without getting tired or bored?
It doesn’t have to correlate with your current job. Maybe your current job is your passion, and it is perfect. But if not, it is completely fine. You need to choose what your focus and your niche are. This is the core message of your brand.
Self-branding doesn’t mean turning yourself into a label. It is about embracing your true self. Do not create a polished and unrealistic marketing image. People can easily see through that. And that will make you just like any other corporate project.
For example, when you do business writing, whether it is for a blog, presentation, or a social media post – do not be afraid to use original voice and style. Show your personality as it is.
Focus on the Story
Any great company and an individual share one thing – they have a story to tell. The story is the narrative you build, and people can engage with it. It needs to be genuine, interesting, and moving.
It can be something features on the “About me” page – a text or a video clip. Many professionals choose to hire a business writing service for such a task. And it is obvious why – no one is born a great storyteller. It takes a specific set of skills.
Main Communication Channel
Now it is time to figure out how you are going to communicate with the audience. The majority of companies and individuals choose to blog. It is a great and flexible option that fits any industry.
Blogging creates a platform where you can show your individuality and expertise. And it also brings value to the audience – they can get advice, insight, or a bit of entertainment. This is one of the best ways to create written content and attract more customers to your business.
Update Social Media
Whether you choose them as a primary source for business writing and self-branding or a secondary one, social media are essential. First of all, some of them serve as online business cards or resumes. Secondly, they need to stay consistent with all other platforms in the message.
Include crafting bio in your business writing tasks as it is the first thing people see. If you want to be associated with particular words, use them a lot in your communication. Choose the social media platform that your target audience prefers.
Another perfect option is to visit any professional events when possible. It helps to network and establish self-brand among colleagues and enthusiasts. It can be a business writing seminar, marketing conference, influencer meet-up, etc.
It will be especially good to be an active participant – prepare a lecture, presentation, or actively be a part of seminar discussion.
Consider Business Writing Service
Quite often, entrepreneurs and businesses do not have enough time to tackle all the responsibilities. That’s why many of them do not pay attention to personal branding and lose a lot of benefits – they simply have no time for it. Or they might not be as confident in their writing.
It is completely normal; no one is good at everything. A great option is to hire a professional business writing service to deal with all things writing. At WritingMetier, an expert business writing service, we offer a wide arrange of services and can execute any business writing tasks for you, whether it is a Letter Writing, Press Release, or Presentation. And we’ll do it according to your personal brand.
A personal brand is a huge part of success in the modern world. People trust personalities and connect more with entrepreneurs, professionals, and individuals that they like. This is what all the influencer market is about. But it applies to all industries as well. Building a personal brand will help you to achieve new professional goals, attract more customers, and create a loyal community around your company. And you can always delegate a part of your responsibilities to a business writing service.
Vitalii Anufriiev is a co-founder and marketing professional at WritingMetier. His areas of interest include digital marketing, brand strategy, and the use of social media for business growth.
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