Why It Is Important to Hire Creative Agency Services for Marketing Goals
December 22nd, 2020
A creative agency is a company that can help a brand with a variety of marketing and advertising services. It is, in a way, an umbrella term that covers everything from building a brand, marketing strategy, and up to content creation.
A creative marketing agency is exactly what a business needs to be more successful. One of the main reasons is that marketing is what makes or breaks the deal. After all, being successful means building a trusting relationship with clients based on the product’s value. And it is impossible to build such relations if no one is aware of the brand.
If you don’t have an extremely professional in-house team for these purposes, you need to find a suitable creative agency that can help with brand awareness, advertising, and digital marketing. A lot of businesses of various sizes, from startups and up to global corporations, choose to delegate this task to a top creative agency in their industry. It is faster and often more cost-effective than hiring an in-house team.
Can Creative Marketing Agency Help Your Business?
Of course, the services of each particular creative branding agency depend on their expertise. In general, such services can be divided into four categories:
- Building a brand and strategy of its presence;
- Industry analysis, measurement of a company’s performance and reach;
- Creation of various content for the company’s promotion;
- Communication services, including PR, work with influencers, or paid advertising placement.
The main goal is to help a company to reach a wider audience and represent its values and goals transparently.
It is easy to understand why so many businesses work with creative agencies. Being a great producer or businessman in your industry doesn’t mean that you know everything about marketing and advertising. It is a constantly changing field with new means appearing every day, for example, new social media platforms. A new platform requires a new content strategy.
It is always better to keep your focus on the core of the business while a creative agency takes care of what they are excellent at. That’s why it is essential to budget funds for this cooperation if you want to build a strong brand.
The main benefits of working with a top creative agency are:
- Creation of a new brand. Working with a professional creative agency gives you a new perspective. Yes, you probably know your company well, but do you know competitors and their strategies? Do you have means of proper analysis and evaluation of what works and what doesn’t? Probably not. A creative agency will help to find the brand’s authentic voice based on the company’s and industry’s audit. They can provide everything that represents your business, from corporate tone to color and identity design. This is a core of what endorses brand awareness and makes a company recognizable.
- Reevaluation of marketing strategies. If you already have a brand identity design, a creative agency can help to renew it as well as propose more advanced marketing strategies. It can be a new corporate style or logo or a creative campaign that will increase brand awareness. Maybe you’ve been missing out on a new platform that can make your reach global. One of the main advantages of a top creative agency is to make the strategy coherent, holistic, and integral. Whether it is an ad on YouTube, social media content, or paid advertising – a campaign should have a consistent tone, voice, and message. And it is exactly what a creative marketing agency can do for you.
- It is approaching new business opportunities. It is not only about producing attention-grabbing marketing content. Cooperation with a creative marketing agency can bring new business opportunities. A fresh perspective on your industry can help to re-think business strategy and open new directions or new markets. In a way, it is an evolution of a brand and its growth. For example, a company starts with producing durable tourist backpacks, and then they discover the demand for other touristic gear, like tents, clothes, or boots. And the company expends a brand further.
- It is getting excellent marketing content. A creative branding agency will produce any type of content you want for the new campaign, whether it is a logo or graphic design, video production, photography, packaging, or web design. A creative agency can also provide a full digital marketing strategy and support with SEO content and copywriting social media management, or email marketing. The main benefit here is that a creative agency consists of top-notch professionals that know exactly how to make the most of the campaign. A successful business is not only about making a quality product but about making a recognizable and trusted brand. Just look at Apple – a lot of companies produce well-designed and functional gadgets. But what makes Apple stand out is its marketing strategy and unique brand vision.
How to Choose the Right Creative Agency?
Working with a top creative agency is incredibly beneficial in terms of fast delivery, expertise, and perfect execution. But the question is – how to find the creative agency for your goals? There are lots of them out there, and it is sometimes extremely difficult to choose.
After all, you are going to work closely together, and the main purpose is to find professionals that are suitable for your project. Here are some factors to consider:
- The services a creative agency provides and how they align with your vision and expectations. Start with your goals to find the perfect executor.
- Portfolio and released cases of the creative marketing agency. Visit their website and analyze what strategies and solutions they’ve executed for other companies. Pay attention to recommendations too.
- Your budget. When working on brand awareness, it is no time to cut costs. Do not settle for the cheapest option as you might end up with medium-quality results.
- A cohesive proposal from a creative branding agency according to your request. What can they offer? What new perspective do they have? What channels do they work with? And how they can help your business.
- Experience with a specific industry. It is always a great advantage when a creative agency specializes or has experience in your particular industry. It means that they know their job as well as all the trends.
Five Prominent Creative Agencies
Obviously, the choice of a particular agency depends on your goals, expectations, and industry specifics. But here are four companies that have perfect scores when it comes to bringing businesses to success.
Ogilvy agency is originally a New York-based business that currently has offices all over the world. They’ve started working in the middle of the 20th century and have decades of experience. And their portfolio is extremely impressive with successful cases of world-known brands.
Banda agency is one of the best Ukrainian providers in the brand awareness field. They’ve built their reputation by working with both local and global businesses, such as Puma, Uber, and Helen Marlen. They are outstanding when it comes to finding a brand voice and unique vision.
Leo Burnett agency has offices almost all over Europe to help companies bring their ideas and marketing goals to life. They’ve been praised and rewarded for their innovative campaigns and individual approach to clients.
BBDO agency is another outstanding choice when it comes to raising brand awareness and strategizing a powerful marketing campaign. Their main office is located in New York, but they work with international clients and help them to reach new markets.
I’m lucky to be a Co-Owner of this agency that is focused on Brand strategy, Production, and web design. The Metier agency has two offices in Kyiv, Ukraine, and Toronto, Canada. The agency has a large portfolio with such brands as LVMH, ENSO Development, and other cases from different niches.
A creative agency can help any company to build a brand, reevaluate its strategies, and endorse arising marketing opportunities. They bring a unique vision, a new perspective, and astonishing ideas that offer upcoming business possibilities.
Vitalii Anufriiev is a co-founder and marketing professional at WritingMetier. His areas of interest include digital marketing, brand strategy, and the use of social media for business growth.
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